QUALITATIVE RESEARCH

QUALITATIVE METHODOLOGIES

Focus Groups
Online Opinion Groups
Projective Groups
Creative Groups (long sessions)
Mini groups
In-depth interviews (individual and double)
Ethnographical
Semi-structured interviews
Interviews to experts and public opinion leaders

Techniques

- Projective techniques (personifications, Chinese portraits, imaginary planets...)
- Technical creative techniques
- Observational techniques (participants and non-participants): psychological portraits, tracking of communications...
- Collage, comic strips
- Role playing

TYPES OF RESEARCH

Concept and New Products Test
Pre and Post Comunication Test
Advertising Test
Packaging Test
Motivational Research
Ground and Image Studies
Prospective Diagnostic Studies
Sociological Studies
Mystery Shopper