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QUANTITATIVE RESEARCH

Methodologies in Quantitative Market Research

QUANTITATIVE METHODOLOGIES

Personal interviews (face to face)
CATI (computer-assisted telephone interviews)
CAPI (computer-assisted personal intervews)
CAWI (computer-assisted web intervews)
Postal Surveys
Panels
Internet Research

TYPES OF RESEARCH

Tracking Studies
Ground and Image Studies
Diagnostic Studies
Motivational Research
Concept / product / packaging / sales promotions Test
Pre and Post Advertising Tests
Distribution Studies
Perceived Quality / Customer Satisfaction Studies
Mystery Shopper

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