RESEARCH MODELS

HALL TEST

The Hall Test is a technique consisting of carrying out a test about a product or service, through a taste or use of it in situ: inside the home of the interviewee, in a commercial establishment,... Once the test phase is carried out, the interviewee is asked about the main likes and dislikes, opinions and meanings in connection with the tested product.

Advantages

It is one of the most suitable methodologies for reproducing with a high reliability a test and assessment of an item/service in real-life situations. The possibilities for its application are diverse depending upon the objectives to be covered.
It provides easy, fast, operation and reliable information on the main opinions, motivations and brakes associated to the tested product by reproducing a situation which is closer to a real-life one than a simple personal interview that refers to theoretical questions or depends on the memory of the interviewee, and at the same time it counteracts the biases derived from gathering information in a situation (physique and temporary) unlike the daily context in which the product is used.
In addition, it facilitates the task of administering questionnaires of a certain length, since it is conducted in optimal conditions: the appropriate place, time and the possibility of interacting when faced with specific doubts.