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The Mirror Viewing Test is an operational method of analysis of product concepts and advertising communication, based on qualitative methodology, used for the diagnosis and evaluation of key factors of a new concept or tested communication. It consists in Focus Groups through intensive work sessions (1 or 2 days) in which basic aspects of the concept of the product or communication are tested, followed by an analysis, with the customer's active intervention.


It provides an efficient and operative diagnosis of the new communication or concept in minimum time which permits appropriate decision-making through a final report with conclusions and recommendations (delivered within 48 hours after its completion). Likewise it allows the information flow between the institute and the customer and, at the same time, it enables the customer to have a privileged position when actively interacting from within the research.