MODELS OF RESEARCH

STORE CHECK

The store-ckeck is an observation model the main goal of which is to assess the presence of products in the shelf line or point of purchase.

Objectives

Determine which products are found in the shelf line as well as detect variables such as the area, location and layout, incidence and relevance of the promotion at the point of purchase, prices and presence of other brands. It can be applied to all of the products present at the point of sale as well as to specific products. In addition, the store check provides very valuable complementary information for other types of research: Mystery Shopper, research on sales promotional actions, corporate image, as well as studies on habits and purchasing behavior, ...