Types of Research
Assessment/ audit of influx of visitors
to shopping centers
Continuous studies (Tracking)
Ground studies
Diagonostic studies
Motivational Research / reluctance to the visit / attraction of visitors
Consumption and buying habit studies
Client profile/segmentation studies
Studies on dimensionsing, definition and characteristics of the area of
influence of shopping centers
Pre and Post Advertising tests
Communication Tests
Sales promotion and Point of Purchase (P.O.P.) material checks
Distribution studies
Studies on feasibility / positioning of a new Shopping Center
Customer satisfaction management and measuring program
Tools for the prevention and recovery of lost customers
Store-Check
Mystery Shopper
Omnibus
